“Putting the ‘where’ into your analytics” is a good article from Computer World, June 11, 2012, by Sandra Gittlen, that helps demonstrate the application of GIS to business intelligence. The first example in the article highlights how EDENS uses GIS to map and store all of their prospectus data for commercial retail property, and business intelligence software to “paint a clear picture” to internal staff and potential retailers. I got the impression that EDENS recognizes that their system is a tool that provides them just enough advantage in a very competetive marketplace, but that they could not be successful without it. I also liked how they caution that souping up analytics with GIS can cause server overload. In the age of information overload, data filtering for relevancy is more important than ever, but there is no doubt that we want ALL the data possible available to us at on a moment’s notice. That requires resources.
Using traditional analytics, the ASPCA couldn’t understand the ‘why’ of their results until they injected geography.
And I especially like the quote from Dan Vesset, program vice president for business analytics at IDC Research: “GIS tools have existed in parallel with business analytics software until recently. Now we’re seeing them merge.”
It seems the geospatial component to business intelligence is gaining momentum. So to all the BI software companies out there: How far along are you at integrating the maps in your apps?