When JetBlue needs to justify the cost of their new navigation system, what do they do?  They turn to the numbers to calculate the cost savings gained.


And since navigation has everything to do with geospatial analysis, they determine that using this navigation system for landings at JFK will shorten the fleet’s landing path enough to save 18 gallons of jet fuel, which equates to about $50, per flight.

It will come as no surprise that Navteq, a navigation data provider purchased by Nokia in 2007 for $8.1 billion, has been making the same argument for everyday vehicle driving since 2009.

What would really be amazing is if whomever sold the navigation system cost-savings concept to JetBlue produced these results before the decision was made to move forward with the project; and if they have similar analyses for each hub with the potential future savings once approved.  Now that would be powerful marketing.