Here is a great article making a valid point about disparate system strategies between business intelligence (BI) software and analytics. I like the author’s descriptions of why they need each other and that a complimentary strategy is required. I especially like how the author, Dave Stodder, suggests that the strategy must overcome the people issues associated with utilizing technology.
“Organisations must bring together leaders from IT and business units, particularly marketing, to improve understanding and foster better collaboration.”
Unfortunately the author doesn’t give away all his secrets of accomplishing this complimentary strategy. My suggestion for consideration is a common language that both BI and analytics can use to bring together the full array of data (structured and unstructured) in a way that users can easily visualize the information and answer their questions.
What is my secret to accomplishing this complimentary strategy? Geographic Information Systems (GIS) provides a common platform for bringing together data and information from multiple systems, sources, and avenues in a way that is easy for users to understand at the “speed of sight.”
GIS is a very scalable solution that can be implemented in a modular approach and can integrate at many levels with most any system that houses spatially-aware data. The disadvantage includes the overhead of an additional system for maintaining, but when this additional system provides synergistic cohesiveness to all other systems, the pros usually outweigh the cons. To have one system that can effectively serve as a single point-of-entry, visualization interface to data from mulitiple systems that brings everyone to the same level of understanding is priceless!