I like this article because it discusses geographic analysis in the business world of mergers and acquisitions.  By tracking assets and potential customers through a competitive landscape of service offers and counteroffers, it helps “identify, quantify, and work through the inevitably unforeseen issues that mergers can create.”

Geographic information system (GIS) technology is a powerful tool for evaluating a company’s merger and acquisition activities, allowing both market potential and competitive impact to be analyzed spatially.

I’m sure that much time and money goes into generating the type of data that supports this type of decision making, but I would also guess that it pays off if it helps avoid a financial disaster.