Just more evidence of the powerful framework location provides:

Maps and visualisations are a type of language that improves communication between different teams, departments, disciplines, professional fields, organisations and the public.

Of course it helps to have full transaction support and reporting tools!  I have experienced this language barrier in meetings when it felt like stakeholders were all referring to completely different projects until somebody points to a map in frustration and says “here,” followed by the resounding “Ahh, now I see!” moment that could only be felt, not heard.